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3 Common UX Mistakes Killing Good Design

As a digital designer, it’s not always possible to be everything to everyone and wear all of the hats at the same time. Clients and stakeholders sometimes misunderstand the design process. They perhaps don’t always know that backend development and UX design are different disciplines to web design itself and so expect you, the designer, to be the all-knowing, all-fixing genius.

With this in mind and when you’re relatively new to UX design, you’ll certainly make some mistakes – nobody is infallible and some projects are just incredibly complex. To help reaffirm some good fundamentals, we’ve compiled some of the most common mistakes that we see in UX and some tips to help you to avoid them.

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But what does Responsive mean?

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A responsive web design is one that actively adapts itself to whatever device is viewing it. By using modern web standards, a responsive website can modify its layout, images, and fonts across all devices from a large desktop monitor down to a tablet or smartphone. The goal is to ensure fluid reading and navigation without having to resize, pan, or scroll – regardless of the visitor’s viewing device.

Why should you care?

Because your audience cares

User experience reflects strongly on your brand and is key to converting visitors into customers. With the mobile and tablet market growing exponentially, a responsive website is the most sustainable and effective way to deliver a quality experience to your users where and when they want.

We can make your site responsive!

Want to learn more about the benefits of a responsive site? Whether you’re trying to adapt an existing site or looking for a brand new solution, our team of web junkies has answers at the ready. Let’s talk!

UX is the Village, Disciplines are the People

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User Experience (UX), a term coined by Don Norman, founder of Nielsen Norman Group, has been around for a very long time and will continue to evolve. A lot of companies are just starting the build-out of a UX department. The key to this is structuring it in a proper way with the key components and clear definition of what each piece is all about.

The fun thing about UX is that, like a lot of things, it is always evolving. Like many neighborhoods, venues or even buildings, they are containers. They hold pieces that make up that establishment. I think of UX as a village and the disciplines as the people.

User Research
This can be as simple or as detailed as needed. It simply allows for understanding of the actual user of a product, application or system through various observations. This provides data needed to make sound design decisions. Data is king.

Usability
This is the measure of a user’s experience while interacting with a product or application.

Content Strategy
Content strategy is the creation, planning, delivery and oversight of useful, usable content. Many think of content as just the words. However content strategy is everything from images, video, text and photos to diagrams and graphics.

Information Architecture
This is the identification and organization of information within a product to make for a purposeful and meaningful structure.

Interaction Design
The design of interactive behaviors between a product and user.

Visual Design
The visual qualities or “look and feel” of a product or application to appeal in an aesthetically pleasing way.

Front-End Development
This “makes it work” and should be in sync with the Interaction Design that has already been established.

By Anthony Sanders

3 Common UX Mistakes Killing Good Design

But what does Responsive mean?

Why should you care?

We can make your site responsive!

UX is the Village, Disciplines are the People

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